Petrobras High-Performance Sports Program
Petrobras’ High-Performance Sports Program consolidates the company as one of the biggest partners of Brazilian sports, and includes four modes: surf, handball, soccer, and tennis.
Performance Guidelines
Surf
Undertake sponsorship actions aimed at identifying and drawing young people closer to the Petrobras brand;
Not sponsor regional events.
Handball
Sponsor the sport as an Olympic sport, through the Brazilian Women’s and Men’s National Teams, preferably in partnership with the Brazilian Handball Confederation or with its approval.
Soccer
Sponsor, in the event of the company's institutional and marketing interest, only one club that is part of the Brazilian Championship’s “A” Series, one that is renowned both in Brazil and abroad, which has a great fan base in Brazil, proven through public recollection surveys, and one which has high spontaneous visibility, both on TV and in the printed press.
Tennis
Solely sponsor the Petrobras Tennis Cup, seeking to boost exposure for the Petrobras brand and for its products, and to improve the relationship with publics of interest in the Latin American market.