Petrobras an Broadcasting Culture over Internet
Using the Internet to democratize information and create communities is an irreversible phenomenon. Aware of this, Petrobras has a sponsorship area dedicated solely to propagating multiple Brazilian contemporaneous culture lines through the Web.
Support for art dissemination over the Internet also aims at tackling a serious problem the current Brazilian cultural scenario faces: only a very small portion of the country’s abundant artistic production is divulged appropriately.
A few examples of the cultural propagation effort include the “Overmundo,” an electronic magazine that highlights all of the energy and diversity of the Brazilian culture; the “Canal Contemporâneo” (Contemporaneous Channel), that seeks to think of art, the media, technology, education, politics, and the market as fundamental tools to structure collectivity and individuality; the “Idança,” aimed at encouraging opportunities for the exchange of ideas on contemporaneous dance; the “Porta Curtas,” the purpose of which is to disseminate national short film production by screening thousands of shorts about the most varied themes and, best of all, with free admission; and the “Portal Literal” (Literal Portal), the main Brazilian literature website, which brings together articles and interviews with the main Brazilian writers, promotes online workshops, and includes a digital magazine and a digital TV.