Welcome to the Petrobras brand website. Here, you will find a summary of the brand’s history and of its evolution to current days. You will also have access to use rules and be able to download brands for use in Brazil, South America or other countries.
Proper brand use is essential.
By and large, consumers make brand-based purchase decisions, preferring products and services of brands they like the most. Thus, the more a person identifies with a certain brand and its values, the more likely they are to prefer and opt for it, vis-a-vis a competitor’s brand.
Whatever the product or service, people establish a relationship with it based essentially on emotional ties. Most of the consumption experience that creates these ties takes place through design elements that are used to compose such an experience. When the experience is good, the consumer’s relationship with the brand improves. On the same token, when the experience is bad, it worsens. With this in mind, it is clear design has direct impact on the creation of emotional ties between people and brands.
Messages must be coherent for a company to achieve good interaction, experience, and long-lasting ties with its consumers. Therefore, in addition to using the brand properly, all communication actions the company carries out must be aligned. When you have consistent visual identity, you achieve more image harmony, unity, and force.
The image as a whole is dependent on this complex visual system that lies at the core of the company’s brand and gains life when inserted in it. Everything must be in tune, leading to a clear, organized identity.